For Immediate Release
October's National Roller Skating Month Campaign Announced: Be a Roll Model - More Skating, Less Hating
October is National Roller Skating Month and this year's campaign is poised to advocate for year-round anti-bullying, mental health awareness, and health benefits of roller skating. Let us connect you with your local roller skating rink to learn more about this exciting new program in your communities!
September 8, 2023 - (Indianapolis, IN) The Roller Skating Association is thrilled to unveil its latest endeavor for October's National Roller Skating Month – "Be a Roll Model" which has been designed to be used year-round to encourage MORE SKATING, LESS HATING!

This initiative for National Roller Skating Month is poised to revolutionize communities across the nation. The RSA is a prominent advocate for anti-bullying, mental health awareness, and the myriad health benefits of roller skating which continues to pave the way for positive change within the industry.
The design, developed in collaboration with the pilot program Young Men United’s Major Sk8 Therapy Program in North Carolina, enables roller skating rinks to recognize and reward outstanding student role models within their local and national skating centers. Skating centers will have pledge forms, punch cards, and bracelets that reward students throughout the country for being a roll model in their communities. In addition to fostering an inclusive and supportive skating environment, the program aligns seamlessly with the RSA's commitment to addressing vital social issues.
But that's not all! Roller skating rinks throughout the country are gearing up for an action-packed October, with a series of events that promise to electrify the roller skating community from coast to coast. Mark your calendars for these exciting dates and topics:
1. Learn to Skate Day on October 7: The first Saturday of October is designed to be a day of discovery as roller rinks nationwide welcome newcomers to experience the thrill of roller skating for the very first time.
2. Cha Cha Slide Day on October 14: Join us at 3 p.m. local time on the second Saturday of October as we pay tribute to the late DJ Casper, the creative genius behind the Cha Cha Slide. Get ready to groove and slide your way to happiness!
3. Sock it to Cancer Fundraising Campaigns all month long: This nationwide fundraising campaign dedicates proceeds from sock sales to local cancer associations to support research and awareness.
4. Disney Hits Nightmare Before Christmas Halloween Promotion: In partnership with the Disney Group, this promotion celebrates the 30th anniversary of Nightmare Before Christmas, and rinks around the country will host fun Disney Halloween Skates for their communities.
Roller skating isn’t just a pastime; it’s a vibrant expression of individuality, an avenue for socialization, a symphony of music, and a hub for forging lifelong friendships. Whether exploring new roller sports like artistic, speed skating, or roller hockey, or simply seeking the excitement of learning something fresh and exhilarating, roller skating has something for everyone.
Roller skating centers serve as havens for social interaction, promoting the creation of meaningful bonds and the release of endorphins, contributing to both physical and mental well-being. It’s a proven fact: roller skating makes you smile! This activity engages over 640 muscles, including the heart, offering a comprehensive aerobic workout. The RSA encourages people of all ages to embrace an active and healthy lifestyle through roller skating.
Find your nearest roller skating rink by visiting www.rollerskating.com/findarink and using the locator feature, or give us a call and we can put you directly in contact with the owner of your local roller skating rink!
Parents are encouraged to explore www.kidsskatefree.com to secure two free roller skating passes per child each week and download the MyHownd app on their Android or Apple devices to access these weekly passes.
We extend our heartfelt gratitude to our esteemed sponsors for their unwavering support: Pepsi, JBL Trinity Group, Hownd, and Kids Skate Free.
#MoreSkatingLessHating #MoreSk8LessH8 #RollerSkating #RollModelProgram #NationalRollerSkatingMonth
About Roller Skating Association (RSA)
The Roller Skating Association (RSA) is a premier trade association dedicated to serving commercial (for-profit) skating center owner/operators and various stakeholders in the roller-related industry. Committed to the promotion of our members’ success through education and the advancement of the roller skating business, the RSA remains at the forefront of fostering positive change and innovation within the roller skating community. Join us in celebrating National Roller Skating Month and embrace the joy of roller skating!
Connect with Us
Website: www.rollerskating.org
Facebook: www.facebook.com/rollerskatingassociation
Instagram: www.instagram.com/rollerskatingassociation
Twitter: www.twitter.com/rollersk8ing
Media Contacts:
Lynette Rowland
Director of Communication
editor@rollerskating.com
317-347-2626 Ext. 107
Angela Tanner
Asst. Executive Director
atanner@rollerskating.com
317-347-2626 Ext. 102
Jim McMahon
Executive Director
jmcmahon@rollerskating.com
317-347-2626 Ext. 104