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Date ArticleType
7/18/2019 Member News
2019 Sk8Expo Schedule of Events

Sk8Expo Registration Now Open!

The learning adventure continues with Sk8Expo right around the corner August 26 - August 28, 2019 at the Wyndham Grand Clearwater Beach. Details are currently being finalized, but you can register online and book your room, purchase a booth or sponsorship now. For complete details visit www.sk8expo.org.? 

Ironwood Venture Scheduled as Keynote for Sk8Expo

This year, Sk8Expo attendees will be sitting in on a one-of-a-kind learning experience with some of the best and brightest minds in business operations. 
Ironwood Venture works with businesses to accelerate their growth. People who run businesses tend to be experts in their field and work tirelessly in their business. As it grows, there is a point that owners reach where they're not quite sure how to grow it like they used to, which means that the business needs to be managed in a different way - but how? Ironwood works to create a structure that gets business owners excited about growth and gives them the tools they need to better manage a larger-scale business. 

How is it done? Ironwood works to connect strategy to execution. This doesn't mean sitting around a whiteboard, but rather hands-on communication with business owners and staff to get the root of where the business can grow. 

According to an interview with The Department, Jeremy Veatch points out that the reason they started Ironwood Venture is because they believe that when someone's business is going well, they can have better lives at home. 

"We just had our annual review with one of our clients. We sat down with them to go over what we've been working on for the past year and to review the results. What we saw was that their revenue was up 75% and their net income was up fourfold, largely because they had learned how to manage the business differently, to focus on the right kind of sales, and to build the team they need." 

RSA members are encouraged to join in on this two-day event where they will learn the strategies behind Ironwood and how to put these ideas to work on their own businesses. At the end of the event, attendees will learn their honorary MBA in Roller Skating Business provided by the RSA. 

Here is a complete schedule of events for the week.

Monday, August 26, 2019
12 - 5 pm: Vendor Setup
12:30 - 4 pm: Early Check-In
1 - 4 pm: CPR & First Aid Certification with Sharon McMahon: Join Sharon McMahon for this seminar where you will learn how to perform CPR in the event of an emergency at your skating center. Have you ever had a child have an asthma attack at your rink? How about a seizure or maybe you are just not sure about how to treat the basic fall? Come and learn what to do in that emergency so that you are providing the best possible care for your customer and peace of mind for yourself. Once complete, participants will receive 3 credit hours and will receive their CPR certification or re-certification (required every two years) and First Aid Certification (required every two years) from the Danville Area Community College with certification mailed after the event is complete.
4 - 5 pm: Coaches Certification Program with Shane Locklear: Are you missing out on achievement revenue dollars? Get certified to be a Learn to Skate coach. Certifications will be provided by the Roller Skating Association International.
6 - 7 pm: Welcome Reception – Meet and Greet with Fellow Operators

Tuesday, August 27, 2019
7:30 - 8 am: Breakfast with Hownd formerly FetchRev (breakfast available until 8:30 am)
8 - 9 am: Visit with Vendors
8:30 - 9 am: Opening Remarks
9 am - 10 am: Jeff Warrenburg Membership Committee presents Dan Ralphs: Elite Session: Kick Your Default Future To The Curb - Designing The Future Of Your Business. Business breeds chaos and confusion. Getting clear on your company’s Purpose, Values and Mission will: • Enable you to create a winning strategy • Help you attract and retain great talent who fit your unique culture, and • Bring confidence to you and everyone associated with your business.
10 am - 10:25 pm: Visit with Vendors
10:25 am - 10:45 am: Brian Molony Treasurer presents our Sponsors
10:45 - 11:45 am: Bobby Bentley Past President Committee Presents Jeremy Veatch: Ironwood Session: Generate Predictable Cashflow: We believe that net income should translate into working capital and larger savings. We believe that we can help your business generate cashflow that you can reinvest into your business and distribute as profit. Cash is the lifeblood of your business and we specialize in getting our clients to develop working capital from internal profits and build cashflows that are reinvested into expanding the business Managing your financials - Turn your paper profit into cash flow • Stop managing cash from a piggy bank or your bank account • Establish routines and systems to get out of debt • Use time-tested processes and tools to increase your business’s cash flow • Forward-looking plans to manage your finances
11:45 am - 12:15 pm: Visit with Vendors
12:15 - 1 pm: Lunch
1 - 1:15 pm: Visit with Vendors
1:15 - 2:15 pm: Sponsored by Funtastic Novelties, Rob Gould, Chapter Affairs Chairman, Presents Dave Kotter: Integrity Session: How Commercial Lending Is A Team Sport: Borrowing commercial financing can be a very complicated, overwhelming and challenging proposition. Today’s financial markets are packed with regulations and details, which can frustrate borrowers who don’t have a plan. Our hope is to offer the following steps to assure great results in borrowing a commercial loan Strategy includes: • Model It: Asking the right questions • Mold It: Structuring your deal to meet the market • Match It: Capitalizing on market knowledge • Make It: Structuring the deal you want
2:15 pm - 2:35 pm: Visit with Vendors
2:35 - 3:05 pm: Chris Finley Convention Planning Committee Presents Karen Palermo with United Skates: Join Karen for an informational session on why STEM is sweeping the nation and the science behind it.
3:05 - 3:25 pm: Visit with Vendors
3:25 - 4:25 pm: Shane Locklear Small Market Committee Presents Expert RSA & Ironwood Panel: Overview: Knowing who your target customer is impacts everything you do, from marketing to pricing to who in the community you partner with. Ironwood Ventures will work with Chanel Bellotto, Ron Liette, Scott Christley, and Denise Watkins to help create a customer ‘Avatar’ (detailed description of WHO the customer is) for their business and show how it can be quickly applied for big impact.
4:25 - 4:45 pm: Visit with Vendors
4:45 - 5:10 pm: RSA President Jeff Couey Presents the Ambassadorship Program: Join President Jeff Couey as he teaches you about his Ambassadorship Program and why your rink needs to adopt it.
5:10 - 5:30 pm: Visit with Vendors

Wednesday, August 28, 2019
7:45 - 8:45 pm: STEM Licensee Only Breakfast with STEM: Enjoy your continental breakfast while getting the latest updates on the STEM program, for Licensees Only.
8 - 9 am: Breakfast and Visit with Vendors
9:15 - 10:15 am: VP Cort Wahlig Public Information Presents Ironwood Venture Panel: Things to think about that no one talks about: Overview: We have an experienced panel that will be sharing how they’ve seen CEOs and businesses handle key decisions. Topics will include: • Picking a new location and negotiating a lease • Partnerships: when they work and when they don’t • Personal protections: how to protect your business AND your family • Capital needs: there are more options than you realize • Exit Strategy: take your hard work and make it pay off long term
10:15 - 10:25 am: Visit with Vendors
10:25 - 11:25 am: Billy Thompson Marketing Committee Presents Robert Reed: How To Deliver Online And Offline Success Using Social Media: The way you are represented online is crucial but most companies think it’s all about the budget. You have to spend more to make more. We believe it’s a combination of engagement online and offline that will enable your FEC to win. At the end of this class you will be able to: • Use Instagram and Facebook ads to ensure your most interested customers are actually able to buy • Communicate in the language of your target audience • Establishing a clear outline of what is success? • Implement a strategy to immediately increase your reach in your local city
11:25 - 11:40 am: Visit with Vendors
11:40 am - 12 pm: Joe Smith Achievement Committee Presents Cindy Anderson RS Foundation: Learn how the Roller Skating Foundation can help you get into the schools.
12 - 12:15 pm: Visit with Vendors
12:15 - 1 pm: Lunch
1 - 1:20 pm: Visit with Vendors
1:20 - 1:50 pm: RSA Benefits and Programs - Pepsi/JBL/Kids Skate Free
1:50 - 2:15 pm: Visit with Vendors
2:15 - 2:45 pm: Recap with Jeremy Veatch
2:45 - 3:15 pm: Visit with Vendors
3:15 - 3:45 pm: Ed Hughes Promotions Committee Presents 2.5 Minute Promotions: Win $100 in 2.5 minutes! Bring with you your best promotion idea that you can give in 2.5 minutes. The audience will be voting on the best Promotion Idea and the winner will receive $100 cash that day. You have 2.5 minutes to wow the crowd. Anyone over 2.5 minutes is disqualified.
3:45 - 4:15 pm: Visit with Vendors
4:15 pm: MBA Graduation Ceremony and Cocktail Reception?

Dates: August 26-28, 2019 
Cost: $299/adults, $99 Kids 18 and under 
Location: Wyndham Grand Clearwater Beach, 100 Coronado Dr., Clearwater, FL 33767 
Register to attend
Book your room 

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